These include use via different devices and with several users at the same time, as well as sending newsletter messages. In addition to text modules or automated messages, many other features are available to companies. If the account is activated, you can operate your WhatsApp company account via the Facebook Business Manager or via the respective WhatsApp API provider. Access to the API must be requested from WhatsApp or Facebook. WhatsApp Business APIįor businesses, there has also been the WhatsApp API since 2020, which can be used via various third-party providers, such as Superchat. The WhatsApp Business app is not DSGVO-compliant and for this reason not the optimal solution. WhatsApp Business is aimed at small businesses that want to present themselves better on WhatsApp.Ī WhatsApp corporate account allows, for example, saving text modules for frequent replies, creating a corporate profile and sending automated messages.Īlthough WhatsApp Business is intended for commercial use, we do not recommend it. The first officially WhatsApp-approved option for using the messenger as a business has now been available since 2018 with WhatsApp Business, which can best be understood as an extension of regular WhatsApp and is still free of charge. A company account on WhatsApp is marked with "official company account" or "company account" in the profile. A WhatsApp Business Account gives businesses access to advanced features tailored for business use.įor end users and customers, WhatsApp corporate accounts are relatively easy to distinguish from personal WhatsApp accounts.
The WhatsApp business account is a prerequisite for using WhatsApp Business or the WhatsApp Business API be able to use it. In this article, you will learn what a WhatsApp business account is, why you need a WhatsApp business account and how to use WhatsApp in a DSGVO-compliant way in your company. Privately, almost every smartphone owner uses the popular messenger WhatsApp - so why not also communicate with customers via it? With the WhatsApp Business App and the WhatsApp Business API, the messenger offers two solutions for companies.
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